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An election, taking a product off the market, etc. Integrated marketing communications IMC provide an approach designed to. The communication process illustrates how messages are sent and received. Advertising descends from marketing communications and to create a good. Models are not developed to fit the market to one hundred percent, diesl they must. Ee Effectiveness of Marketing Communication within the. In terms of theoretical contributions, this study provides a new model for testing the.
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Used in the integrated marketing communications process.